Promotional products
Promotional products provide visibility for staff, students, and people outside Stockholm University. They contribute to a sense of community and create a positive and cohesive image of the university.
This page is a guide for those who want to order or develop their own promotional products.
Stockholm University's promotional products are products that are used to promote the university. Read about why it is important to use the products in the right way to strengthen our brand:
Promotional products - Medarbetarwebben
SU Webshop
The university has a new webshop that has been built together with the university's new supplier of promotional products - Voky AB. Below you can see how to proceed when you want to order products in the shop. In the next section of this page, you can also read how to create your own promotional products.
Creating your own promotional products
You are allowed to create a new product or a product with your own design. Creativity and innovation are encouraged, but you must follow the graphic guidelines. All promotional products must be ordered via a contracted supplier.
Step-by-step guide to creating promotional products:
- Read through Stockholm University's promotional products guidelines.
- Contact the supplier of promotional products. They will assist with advice, product suggestions, and quotes. Discuss your idea with the supplier to check if a similar product is already in production. This reduces the risk of producing several similar products simultaneously. They can also help with product selection and target group adaptation.
- Place an order in Raindance and attach the quote from the supplier. (If it is urgent to receive the products, it may be useful to speed up the authorisation after the order is placed in Raindance).
Note that the supplier only stocks products in the basic range. If you independently create a product, you are responsible for purchasing and distributing the entire order.
Questions and support
The Communications Office is responsible for the university's visual identity guidelines for our promotional products. For questions and support, contact visuellidentitet@su.se.
Graphic Guidelines
Logo
Our logo comes in two versions: blue, and white. Always use the version of the logo that has the best contrast against the background. The vertical logo should primarily be used on promotional products.
Restrictions
- It is not allowed to separate the emblem from the wordmark.
Exception: t-shirts, long-sleeve shirts, hoodies, caps.
Logo Size
The size of the logo depends on the product it is applied to.
Product | Dimensions (specified as the width of the vertical logo) |
|---|---|
Bath towel | 480 mm |
Hoodie | 230 mm |
Umbrella | 130 mm |
Hoodie | 80 mm |
Coffee mug | 30 mm |
Logo placement
- T-shirts: Place the logo on the left side of the chest or on the left sleeve.
- Long-sleeve shirts and hoodies: Place the logo either on the left side of the chest or on the left sleeve.
- Shirts: Place the logo either on the left side of the chest or on the left sleeve.
- Jackets: Place the logo either on the left side of the chest or on the left sleeve.
- Vests: Place the logo on the left side of the chest.
- Tank tops: Place the logo on the left side of the chest.
- Trousers: Place the logo on the left front pocket or on the left leg. On trousers with a leg pocket, place the logo on the leg pocket.
Placement of department names and/or text messages
- T-shirts: Centred on the chest or back at shoulder blade height, and/or department name left-aligned on the left chest (logo then placed on the left sleeve).
- Long-sleeve shirts and hoodies: Centred on the chest or back at shoulder blade height, and/or department name left-aligned on the left chest (logo then placed on the left sleeve).
- Jackets: Centred on the back at shoulder blade height, and/or department name left-aligned on the left chest (logo then placed on the left sleeve).
- Vests: Centred on the back at shoulder blade height, and/or department name left-aligned on the left chest.
- Tank tops: Centred on the chest or back as high as the model allows, and/or department name left-aligned on the left chest.
Restrictions
- Text set in an arch is not allowed.
- It is not allowed to place text messages near the logo.
- Slogans are not allowed.
Fonts | |
|---|---|
Sender information (e.g., department name) | PMN Caecilia Bold |
Text messages | The Sans Plain |
Note: You do not need to provide fonts when ordering; the contracted supplier will purchase their own license for our typefaces.
For products with a very small print area, such as a pen, Stockholm University's logo should not be used. Instead, set the name Stockholm University in uppercase and lowercase on one line in The Sans Plain font.
Text Colour
Text should be set in blue, white, or black. Choose the text colour with the greatest contrast to the background.
Language
If you can only produce one version, choose English first.