Promotional Products

Promotional products provide visibility for staff, students, and people outside Stockholm University. They contribute to a sense of community and create a positive and cohesive image of the university.

Note: Currently, you cannot produce your own promotional products as the contract with our supplier has expired.

The contract for promotional products and gift items expired on 2 February 2024. The Communications Office is actively working on a new procurement and contract with a new supplier. For questions related to this issue, contact visuellidentitet@su.se.

Creating your own promotional products

You are allowed to create a new product or a product with your own design. Creativity and innovation are encouraged, but you must follow the graphic guidelines.

Step-by-step guide to creating promotional products:

  1. Read through Stockholm University's promotional products guidelines.
  2. Contact the supplier of promotional products. They will assist with advice, product suggestions, and quotes. Discuss your idea with the supplier to check if a similar product is already in production. This reduces the risk of producing several similar products simultaneously. They can also help with product selection and target group adaptation.
  3. Place an order in Raindance and attach the quote from the supplier.

Note that the supplier only stocks products in the basic range. If you independently create a product, you are responsible for purchasing and distributing the entire order.

Questions and support

The Communications Office is responsible for the university's visual identity guidelines for our promotional products. For questions and support, contact visuellidentitet@su.se.

Graphic Guidelines

Our logo comes in three versions: blue, black, and white. Always use the version of the logo that has the best contrast against the background. The vertical logo should primarily be used on promotional products.

Restrictions

  • It is not allowed to separate the emblem from the wordmark.
    Exception: t-shirts, long-sleeve shirts, hoodies, caps.

Logo Size

The size of the logo depends on the product it is applied to.

Logo Size on Different Products:

Product

Dimensions (specified as the width of the vertical logo)

Bath towel

480 mm

Hoodie
sweatshirt
T-shirt women
T-shirt men

230 mm

Umbrella
Shoulder bag
Backpack

130 mm

Hoodie
T-shirt women
T-shirt men
Cap
Sweatpants

80 mm

Coffee mug
Drinking glass

30 mm

Logo placement

  • T-shirts: Place the logo on the left side of the chest or on the left sleeve.
  • Long-sleeve shirts and hoodies: Place the logo either on the left side of the chest or on the left sleeve.
  • Shirts: Place the logo either on the left side of the chest or on the left sleeve.
  • Jackets: Place the logo either on the left side of the chest or on the left sleeve.
  • Vests: Place the logo on the left side of the chest.
  • Tank tops: Place the logo on the left side of the chest.
  • Trousers: Place the logo on the left front pocket or on the left leg. On trousers with a leg pocket, place the logo on the leg pocket.

Placement of department names and/or text messages

  • T-shirts: Centred on the chest or back at shoulder blade height, and/or department name left-aligned on the left chest (logo then placed on the left sleeve).
  • Long-sleeve shirts and hoodies: Centred on the chest or back at shoulder blade height, and/or department name left-aligned on the left chest (logo then placed on the left sleeve).
  • Jackets: Centred on the back at shoulder blade height, and/or department name left-aligned on the left chest (logo then placed on the left sleeve).
  • Vests: Centred on the back at shoulder blade height, and/or department name left-aligned on the left chest.
  • Tank tops: Centred on the chest or back as high as the model allows, and/or department name left-aligned on the left chest.

Restrictions

  • Text set in an arch is not allowed.
  • It is not allowed to place text messages near the logo.
  • Slogans are not allowed.


Fonts

Sender information (e.g., department name)

PMN Caecilia Bold

Text messages

The Sans Plain

Note: You do not need to provide fonts when ordering; the contracted supplier will purchase their own license for our typefaces.

For products with a very small print area, such as a pen, Stockholm University's logo should not be used. Instead, set the name Stockholm University in uppercase and lowercase on one line in The Sans Plain font.

Text Colour

Text should be set in blue, white, or black. Choose the text colour with the greatest contrast to the background.

Language

If you can only produce one version, choose English first.

Supplier

All promotional products must be ordered through the contracted supplier, including any subcontractors.

Note: The contract for promotional products and gift items expired on 2 February 2024.

The Communications Office is actively working on a new procurement contract with a new supplier. For questions related to the procurement, contact visuellidentitet@su.se.

Contact

Visual identity

Last updated: 2024-10-17

Source: Communications Office