Promotional products
Stockholm University's promotional products are items that bear our logo or are otherwise used to profile the university.
Promotional products are a tool in our communication, which, when used correctly, help convey a visually cohesive image of Stockholm University and increase internal cohesion.
This page is about using the products in the right way to strengthen our brand. Under Support and service you will find guidance for those who want to order or develop their own promotional products:
General information about our brand on promotional products
We use promotional products to:
- Signal unity and community
- Honour and show gratitude
- Make Stockholm University visible in external contexts
Key words
- Quality – high quality that lasts over time.
- Sustainable – environmentally sustainable products.
- Functional – designed with functionality in mind.
- Identity – consistent with the image we want to present of Stockholm University as the capital city university.
Read our descriptive texts about the university in our profile texts found in the communications policy.
We build ONE brand
All operations within the organisation can be communicated and highlighted, but to be clear to our external audience, we show that we are part of Stockholm University instead of developing parallel brands. Only the overarching brand, Stockholm University, is treated as a brand.
Examples of operations communicated as Stockholm University:
- Organisational units
- Departments
- Centres
- Educational programmes
Restrictions
- Units are not allowed to create and communicate their own logos on promotional products.
- The abbreviation SU is only communicated on promotional products in conjunction with the domain name su.se.
Environment and sustainability
Stockholm University actively works with the environment and sustainable development, reflecting our choices regarding promotional products.
We strive to purchase products and materials that consume few resources and energy throughout their lifecycle and have minimal environmental impact. The materials we choose should be recyclable.
Where to buy promotional products
In connection with the university getting a new supplier for profile products, Voky AB, a new web shop has also opened. Here, you as a staff member, private person and student can buy profile products and gifts.
You can also create your own products and place free text orders via the university's e-commerce system – Raindance.
Create your own promotional products
It is possible to develop a new product or a product with your own design. Creativity and innovation are encouraged. Always follow the graphic guidelines. All promotional products must be ordered through a contracted supplier.