Imagery

Images are important for illustrating who we are, showing what we do, and reaching people in ways that words often cannot. The images should affect, explain, and reinforce the message.

Images are a central part of communicating Stockholm University's identity as a leading research university with high-quality education. A conscious visual language shapes and reinforces our identity and recognition, giving Stockholm University a clearer profile. It is essential that the images are of high artistic and technical quality.

SU's images should reflect the diversity we have as an international university (regarding gender, background, and age). The images should feel natural and authentic while striving to capture the import in everything from a glance to new research discoveries.

At Stockholm University, images can be used in many different ways, published in various channels, and must function in multiple formats.

Our visual language

Images should capture the essence of Stockholm University. They should show a vibrant atmosphere and convey the message that our university is a place where creative individuals do fantastic things. The images should depict life and movement, capturing moments of collaboration and interaction between our students and researchers.

It is important to create genuine and natural expressions in the images, avoiding exaggerated, artificial smiles and laughter. Capture the passion and intensity in our researchers' and students' work. The images must be of high artistic and technical quality. They should reflect the diversity we have as an international university (regarding gender, background, and age). Here, a diversity of curious, creative, and ambitious researchers, students, and staff from all over the world and different disciplines come together.

Create a sense of depth and space in the images, as if we are placed in the scene rather than viewing it from the outside. The viewer should be invited and feel included.

Capture unexpected situations and events that show the dynamics at the university. Create images that arouse curiosity and interest, making the viewer wonder what is happening. The people depicted should feel like an integrated part of the university's activities.

In short, the images should capture Stockholm University's soul and spirit and inspire others to discover everything our university has to offer.

People/Ideas

The interaction between students, teachers, researchers, and their ideas is an important part of the university's activities. This is where development and learning occur, where people and ideas change the world.

Deep conversations, insights, or shared laughter are captured as a close snapshot, with the feeling that the subjects barely notice they are being photographed. Even if many people appear in the images, there is a clear focus on one person's emotions and expressions. Don't hesitate to get close.

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Leading research university

Here, the focus is on the search for knowledge, individually or in groups. Advanced research environments and laboratories, innovative experiments, and fascinating field studies depict intensive research. People often appear in the images, but the focus is on the activity and the discoveries. The individuals are focused on their work rather than posing beside it. Showcasing the expertise possessed by the people at Stockholm University and their knowledge portrays our depth, breadth, and interdisciplinarity.

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Collaboration

Stockholm University is impacts the world outside the campus. We depict our efforts to be a societal force contributing to democracy and sustainable development through new knowledge. Here, we show open dialogue and exchange with the public and the surrounding community. Our researchers influence decision-makers, are active in debates, and contribute to knowledge development. The images are respectful and show the importance of our research in contributing to society.

Belonging to a place

We showcase our modern environments by giving a sense of scale and bringing life to what would otherwise be just buildings. Stockholm University is an open, vibrant, and creative institution; this is reflected in how we depict our environments.

In the capital city

We reflect Stockholm University's location in the capital city through images by showcasing the opportunities of the big city, beyond stereotypical postcard views. Our students have Stockholm as their campus. Our images portray the dynamic existence of being an integrated part of a metropolis. Our various campuses are located in the country's capital, with everything it entails, and this is reflected in the pulse, importance, and joy of life that are part of Stockholm University's appeal.

Last updated: 2024-10-17

Source: Communications Office