Press and News
What types of research results are suitable for a press release? What other ways are there to disseminate information to the general public, media, and other target groups?
Below we provide some examples and suggestions on how you, as a communicator or researcher, can reach out to the media.
Press release
A press release is a journalistic text similar to a news article. Media outlets are free to publish all or parts of the text. The goal is to attract journalists’ interest to write their own article on the subject, preferably supplemented with an interview with researchers who can provide a more detailed insight into the research.
The central press office distributes all press releases from Stockholm University via our official channels. The press office is also responsible for international press releases in English.
Do you, as a researcher, have research results that you believe may interest the media? Do you, as a communications officer, know of an upcoming study at your department that highlights exciting research? Please contact the press office well in advance and write a few lines about what the research is about and why it is interesting so we can assess whether the results are suitable for a press release.
Contact: press@su.se
News tips to journalists and editorial teams
A news tip is sent directly to selected journalists or editorial teams via e-mail or phone. The tip can be about new research or a new initiative at the university, a link to relevant material, or a short summary of the news directly in the e-mail.
To reach a specific audience, a news tip can be more effective than a broad press release since journalists with a particular interest in the subject will be more likely to take action. Many journalists also appreciate receiving news tips exclusively, preferably directly from the researcher or the communications officer at the researcher’s department.
If you, as a communications officer or researcher, need suggestions on editorial teams within various subject areas, the press service can assist.
Communicate your research
On the following page, we have gathered tips and advice for researchers:
Be included in one of our expert lists
Stockholm University recurrently compiles so called expert lists with a selection of researchers who can comment on current or recurring events.
These expert lists are primarily aimed at journalists looking for researchers. Below are our current expert lists.
Find an expert (in Swedish at su.se)
Would you like to join a list as a researcher or have suggestions for a new expert list? Contact redaktion@su.se.
Give an interview
As a researcher, you may be contacted by the media for an interview based on published research results or as an expert to comment on a current event or phenomenon. If you want support before your interview, you can always contact the press office via the contact details below.
Once a year – or on demand – training session is held for researchers who want to know more about and get tools for participating in the media.
Write popular science articles for The Conversation
Stockholm University is a member of the foundation behind the online news outlet The Conversation, where researchers write articles and comment on current news events worldwide.
Write an opinion piece
An opinion piece is a good way to reach out when there is a clear opinion or proposal for action. The researcher handles the contact with editorial teams and writes the article. If an opinion piece is related to new research results, the press office can, if needed, support in finding relevant editorial teams.