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Recruitment of national students

The target group for national students includes prospective students aged 19–35 in the Greater Stockholm area and current students at the university. The communication activities are well-integrated, encompassing both owned and purchased media throughout the year.

Special focus is placed on communication around the application deadlines in April and October, as well as at the start of terms and during specific activities like Open House events.

Concept and Purpose

The university's communication concept aims to increase awareness of Stockholm University (SU) and attract new students. This concept is utilised for both national and international student recruitment and is designed to be sustainable over time, with revisions made as needed based on external and internal changes. It is intended to be used by all university departments for student recruitment purposes.

The communication efforts aim to increase the proportion of students who apply to Stockholm University as their first choice and encourage students to return for further studies even after completing their undergraduate education.

Communication Concept for Student Recruitment

Cooperation within the university

Various parties are involved in the recruitment activities at Stockholm University, both centrally and throughout the organisation. The central collaborators are primarily the Student Services, Faculty Offices, and the Communication Department.

Expertise is also spread among teachers, directors of studies, study counsellors, departments, and information and communication functions, among others. Different roles are required, each contributing uniquely to the overall efforts.

Student recruitment activities in different channels

Throughout the year, the Communication Department distributes selected content via SU's own channels. Communication activities aim for a balanced mix of brand-building and recruitment messaging.

When choosing channels, we strive for maximum impact and to create synergies between different efforts. The channel mix has shifted from traditional print to more digital and targeted channels.

Workshops are held for departments before application periods to help them use the communication concept for their courses.

Stockholm University participates annually with its own booth and staffing at the Saco Student Fair and Bazaren, Sweden's largest fairs for those seeking jobs, education, or looking to start their own business in the Stockholm region. The Student Services lead SU's participation in these two fairs.

Saco Student Fair

At the Saco Student Fair, we showcase educational offerings, student life, and community. The largest booth is staffed by student ambassadors, study counsellors, and other staff from various interest areas. The inspirational magazine "Stockholms universitets magasin" is distributed, and many conversations take place over the two days in Kista.

Saco also provides a platform for digital student fairs, where Stockholm University has a digital booth featuring various live programmes during the spring.

Bazaren

Bazaren is a two-day recruitment and education fair held in February at Waterfront in Stockholm, where SU provides inspiration and information about education. Student ambassadors, the admissions team, the Swedish as a Foreign Language programme, ULV and VAL programmes, and the Central Study Guidance staff the booth.

For more information, visit su.se/utbildning/traffa-oss.
Contact: studieinfo@su.se

The Open House event is held annually in March to provide information and inspiration for prospective students, especially high school students and other beginners. The programme includes a fair, information sessions, and guided tours, with participation from various departments and student support units. The Student Services organise the event in collaboration with a reference group with representatives from the faculties, the Communications Department, and the Stockholm University Student Union.

For more information, visit su.se/oppethus.
Contact: oppethus@su.se

The Student Services offer school visits, digital visits, and study visits with student ambassadors. The aim is to provide high school classes and groups, such as those from adult education and Swedish for Immigrants (SFI), with the opportunity to meet students and ask questions about studies and university life. The visits, including guided campus tours, are highly appreciated for enhancing understanding of university studies. The student ambassadors, recruited and trained by the Student Services, play a key role in events and fairs like Open House and the Saco Student Fair.

For more information, visit: su.se/skolbesok
More Information About the Student Ambassador Role: su.se/studentambassador
Contact: studieinfo@su.se

What is it really like to study at Stockholm University? At su.se/egentligen, curious individuals can ask questions directly to students and watch videos in which students share their experiences studying at SU and student life in general. These students are recruited through recommendations from departments and faculties and sometimes serve as student ambassadors.

See the Egentligen pages at: su.se/egentligen
Contact: egentligen@su.se

The inspirational magazine "Stockholms universitets magasin", primarily targeting high school students, is published annually in November. It is mainly distributed at Sweden's largest event for post-secondary education choices, the Saco Student Fair. The magazine aims to inspire higher education, showcase the subjects available at SU, and provide insight into student life.

The magazine can be ordered via: su.se/magasinet
Contact: studieinfo@su.se

Contact

For more information about the concept:

Concept for student recruitment at the Communications Department
konceptet@su.se
Linda Hedblad Ring
linda.hedblad@su.se

For suggestions or ideas:

Open house: oppethus@su.se

Egentligen: egentligen@su.se

Stockholms universitets magasin, Fairs, and Student Ambassador Programme: studieinfo@su.se

Last updated: 2024-09-30

Source: Student Services and the Communications Office