Media Production

• Have a clear goal and do your homework. Know what you want to achieve and who your target audiences are. Before the project, we will secure a common vision together.
• Set a single, realistic goal, and we do mean one. Trying to achieve too many things in one effort can result in a fragmented final product that struggles to reach its target audience.
• Align the effort with your organisation's core values and overarching goals. If there is no consensus on the need, it is difficult to be clear with us during the ordering process.
• Communicate needs and wishes (the brief). What are your objectives? Should the film result in a feeling or action?
• Plan ahead. Understand that film production takes time.
• Understand the relationship between time, quantity, and cost. It is hard to do something really well if time is tight and there is no budget.
• Be clear about who has decision-making authority. Ensure there is a single contact point with Media Production and wait for feedback until everyone who needs to approve has given their input.
• Respect the timelines and fulfil your commitments. Otherwise, it's impossible to keep to the schedule.
• Be aware that changes after initial approval can change the pricing.
• Don't be afraid to ask "silly questions." If you don't understand, no one else will either.
  

Before ordering a production, think through the purpose and message of the film using the template. Once the purpose and message are clear, you are ready to write the brief.

The brief includes questions about what content you expect and how you think the production will be used. Sometimes a meeting is need for clarification. Based on your answers, we then create a realistic cost proposal.

The brief is the framework for most productions and the template includes practical tips on what to consider ahead of time. For example, if we are going out to film on location, the recording team needs access to the venue well in advance to set up all the equipment.

Remember that everyone participating in a film must give their consent in advance.

Once you approve the quote, we start pre-production. We usually begin with a joint planning meeting to lay out the project.

You set the deadline, and we adjust our production to it. You will have the opportunity to view the edited material and provide feedback and any corrections well before the agreed deadline.

In a studio lecture, the lecturer comes to the university's TV studio in Södra huset, room F3164. It is fine to bring a presentation on a USB stick or laptop. Images from it will be inserted into the finished video lecture. As always, use large, clear text and make sure you have the rights to use any images.

Then the lecture is delivered directly into the camera, as if it were the audience.

Our video producer does some post-processing. A video link is then delivered to be published in Athena or another platform. If you are not used to standing in front of the camera, we are happy to provide guidance. The idea is to make it easy; you can focus on delivering a good lecture – we handle the rest.

Think about how you want to reach your audience, how important audience interaction is, and how you want to spread the broadcast afterward.

• Live broadcasts and on-demand
• Hybrid meetings
• Pre-recorded segments
• Guest lecturers via Zoom
• Studio broadcasts via Zoom
• Press conferences
• Studio productions

We collaborate with UR Samtiden, and there is an opportunity to have your lecture distributed on national TV.