Guidelines for visual identity in social channels
Learn how to use the logo, profile picture, naming conventions and image styles for each social media platform.
Profile picture
For social media channels, the Stockholm University logo should be used as the profile picture. The avatar, the badge without the word picture, should be used as a profile picture in social media if you print Stockholm University in the name of the channel. The avatar is downloaded from the Media Bank.
Name of account/channel
The name of the account must show a clear connection to Stockholm University. Therefore, Stockholm University should be written in text next to the name of the department. For example: Department of XX at Stockholm University.
Images and cover photo
Images in social media must follow Stockholm University's visual language. The cover photo should be high-resolution and taken from Stockholm University's media bank. During the spring and fall student recruitment, it is recommended to temporarily replace the cover photo with an image from the Student Communication folder in the media bank.
Stockholm University's visual language
Below you will find checklists:
Checklist Facebook
Profile picture/Sender: Use the avatar as the profile picture to indicate that Stockholm University is the sender.
Name of account/channel: The name of the account should show a clear connection to Stockholm University. Therefore, Stockholm University should be written in text next to the department name. For example: Department of XX at Stockholm University.
Images: Choose images that follow Stockholm University's image style.
Cover image: Choose an image from Stockholm University's media bank to ensure that the correct image style is followed. Feel free to change the image continuously to create exposure in the follower's feed.
Message headlines on the cover image: use the Caecilia font and additional information in The Sans for any text on the image.
X – Twitter
Checklist X - Twitter
Profile picture/Sender: Use the avatar as the profile picture to indicate that Stockholm University is the sender.
Name of account/channel: The name of the account should show a clear connection to Stockholm University. Therefore, Stockholm University should be written in text next to the department name. For example: Department of XX at Stockholm University.
Link and link color: Link to the web pages of the activity or project. Use the full tone color University blue as link color.
Cover image: Choose images from the media bank or images that follow Stockholm University's image style. Feel free to change the image continuously to create exposure in the follower's feed.
Message headlines on the cover image: use the Caecilia font and additional information in The Sans for any text on the image.
Checklist Instagram
Profile picture/Sender: Use the avatar as the profile picture to indicate that Stockholm University is the sender.
Name of account/channel: The name of the account should show a clear connection to Stockholm University. Therefore, Stockholm University should be written in text next to the department name. For example: Department of XX at Stockholm University.
Link: Link to the web pages of the activity or project.
Images: Choose images from the media bank or images that follow Stockholm University's image style.
LinkedIn checklist
Profile picture: Use the avatar as the profile picture to indicate that Stockholm University is the sender.
Title: Give the account a name that clearly describes the activity or project it is about.
Basic information: Describe the activity and what users can expect from the account,
Images: Choose images that follow Stockholm University's image style.
Cover image: Choose an image from Stockholm University's media bank so you can be sure that the correct image style is followed. Feel free to replace the image on an ongoing basis to create exposure in the follower's feed.
Link: Link to the website of the organization or project.
Connect your page on LinkedIn: When you create your LinkedIn page, it should be connected to Stockholm University's LinkedIn page. Read more about connecting your page on LinkedIn.
Social media guide
The guide provides advice and instructions on what to consider if your organization has or is considering starting a social media account. Contact socmedia@su.se to get access to the guide.
Social media logos
Each channel has its own rules on how and in what context their logos can be used. Before promoting printed or digital material containing a social media logo, it is important that you read the relevant guidelines.
Below are links to each channel's guidelines. You can also download their respective logos here: