Guidelines for visual identity in social channels
Learn how to use the logo, profile picture, naming conventions and image styles for each social media platform.
Profile picture
For social media channels, the Stockholm University logo should be used as the profile picture. The avatar, the badge without the word picture, should be used as a profile picture in social media if you print Stockholm University in the name of the channel. The avatar is downloaded from the Media Bank.
Name of account/channel
The name of the account must show a clear connection to Stockholm University. Therefore, Stockholm University should be written in text next to the name of the department. For example: Department of XX at Stockholm University.
Images and cover photo
Images in social media must follow Stockholm University's visual language. The cover photo should be high-resolution and taken from Stockholm University's media bank. During the spring and fall student recruitment, it is recommended to temporarily replace the cover photo with an image from the Student Communication folder in the media bank.
Stockholm University's visual language
Below you will find checklists:
Social media guide
The guide provides advice and instructions on what to consider if your organization has or is considering starting a social media account. Contact socmedia@su.se to get access to the guide.
Social media logos
Each channel has its own rules on how and in what context their logos can be used. Before promoting printed or digital material containing a social media logo, it is important that you read the relevant guidelines.
Below are links to each channel's guidelines. You can also download their respective logos here: